In 2020, the highly competitive mobile marketing space even revolves around the slightest slippage as it may cost you money, time, and app ranks. It is not just a query of who purchases more media or owns improved possessions but rather than that it is all about who makes the mistakes and who benefits from it. Let us guide you about the problems which any mobile marketer may face and provide you with an opportunity to stand out from the competition.
- Problems of Organic or Paid Traffic
Optimizing multimedia resources is significant but it cannot let you go so far without paying for traffic. To drive and promote traffic, you must capitalize on resources to optimize the application. Once you have excellent optimized text and graphics, the traffic will increase and the Google rank will improve. The issue is that your mobile marketing opponents are exactly doing the same thing. What if different competing applications are there for the same keywords and both applications have excellent features and are almost identical in terms of products and features. What differences are there? Why has one higher ranking than the other?
We understand that the different factors in the Google ranks are downloads and traffic. Although applications that run pay the media campaigns can bring in traffic and therefore enhance the downloads hence the applications that have not joined ASO are quickly lagging. This shows that optimization is essential to attract the right audience and convert them to traffic and downloads are equally important to outperform other brands. In other words, you need to ensure that optimized resources are not affected to get a higher ranking and make full use of the ASO strategy,
- Don’t Try The Application’s Resources
When it comes to Google Play Experiments, the only justification is whether you are living in your nutshell for the past five years. In short, the application owners are allowed to test their store listing pages at Google since 2015. This refers to the fact you run multiple forms of the application list at the same time as well as text and graphic to examine which version is best for real-time users. The data and valuable knowledge are sufficient to conduct these tests regularly but there are better options. This consists of the short description, application name, graphics, text, and almost all GP assets. Let it work for a while and then consider any other keyword that you can rank for. As it is free and you lose nothing, so one will be able to have the benefits in terms of information, data, and traffic.
- Greater Conversion Rates
Most supporters will let you know about the targeted campaigns, greater conversion rates, and the fastest KPIs. The core of this statement is a misunderstanding that it is good to start a limited campaign and expand when the target audience is selected. The best reason for remote launching is that these platforms like Facebook or Google have the capabilities of machine learning. This means they will study the target group and inevitably optimize the campaigns to achieve the largest number of conversions. By restraining your target groups to certain interest clusters or demographics that you think are the best, it is preventing the algorithm from learning and remembering that you may lose audiences you never thought of – this may not be intuitive but it will start a large network. For starters, this is the best approach chosen for the first operation of the app.
- Target Unrelated Operating Systems or Mobile Devices
Making use of android apps for the IOS users is one of the most common mistakes and overlooking to remove operating systems and devices that are not well-matched with the application you want to promote is the biggest blunder, even among experts. This means that you can save valuable campaign funds while others unnecessarily send traffic to unrelated target groups. Consider the worldwide spread of devices and operating systems, for example, aiming at iOS users in Europe is not an excellent approach. It is so because there has been an iOS market share decline of 26.5% so it cannot send traffic to Android users in the USA. Besides, 50% of mobile ad clicks are unplanned such asset to an iPad banner or mobile Android users on tablets. This can be easily evaded by removing various devices from the campaign. It is also well-recognized that iOS and Android users differ greatly in terms of consumer behaviors and spending power.
- Make The Right Choices – A / B Test
If you plan to run A / B testing, you may be using a good GPE or better third-party A / B testing tools, such as StoreMaven or SplitMetrics. No matter how you do this, you should avoid some of the most common blunders when testing A / B. You must know that an integrated A / B testing system is not there in iOS but still you should do the testing because it is a key step in determining which properties are most appealing to your target. The iOS A / B tests we conducted on Moburst helped us to uninterruptedly progress the CVR of videos and screenshots, with an average of 9%. We had been able to increase application participation by 20% and CVR by more than 27%! Any application owner views icons as his holy grail which is the only asset that should not be changed. Whether it’s from rounded corners to sharp edges, the minor changes can significantly improve CVR.
- Final Verdict
Naturally, it is necessary to avoid losing the A / B test’ variants as soon as possible particularly when spending money. Without adequate pieces of evidence, you will not be able to obtain the consequences and desired outcomes that you want each A / B test to produce. It’s important to do A / B testing and create a persuasive version for your interest groups. Another very different thing is to see similar results in real-time storage. After executing the engaging version, you should check the results in real-time using A / B testing. In short, the mobile marketer needs to constantly test different approaches and compare the outcomes with actual results.