Known as the improved digital technologies, progressive web applications (PWA) combine and offer the unique advantages of both traditional websites and native mobile apps. PWA not only help companies to generate more traffic but also convert the visitors into new potential customers. As tablets and smartphones were first put on the market ten years ago, they have gradually become the part of our daily lives. But now, people pay more attention to download and click the best strategies for their user experiences and have little endurance with unresponsive or delayed applications. That’s why we put these resources together to benefit you to determine what (PWAs) are, why you must use them, how can you support your business, and if they can eventually dominate the apps world.
What does PWA mean?
The application developers generally come to an understanding that the term PWA might not refer to a typical app. In contrast, these applications are the end product and a unique approach of a cross-platform app. The notion behind the Progressive Web App approach is to associate the user experiences and web-based apps with functionality. PWAs are not intended for any specific operating system or device so they make websites more effective and proficient. To help the visitors, any traditional website can be converted to progressive web applications which make it easier to find search engines and make visitors prefer them and can improve local conversion and SEO of any website. In a nutshell, they provide huge significance by providing digital proficiencies that go beyond mobile websites or native apps. You can design PWAs for different situations however, the industry leaders like Google and software professionals like Alex Russell agree that all these PWAs must adhere to the basic principles.
How Do Progressive Web Apps (PWA) work?
The web apps allow customers to access content and data usually through a browser-hosted on a remote server. Therefore, the native apps are different from normal or usual web applications but some applications combine the two bits, just like PWA. The native apps and advanced smartphones have been around for a decade but the web apps have sustained many types of industries from remote surgery to e-commerce. Regardless of the successful implementation of web applications, the native application has been designed to be fully compatible so it is increasingly popular among users.
The native apps provide exceptional features and use the latest features on tablets and smartphones. They often use camera integration to share videos or photos or use GPS tracks to get suggestions. Nevertheless, web applications have progressed to take advantage of these features and provide reasonable user experiences, including offline features and responsive design. These PWA apps permit any developer to create new advanced web applications that can reduce expansion costs, simplify maintenance and distribution, improve reliability, and increase user engagements.
Mobile Strategy and features of PWAs
- PWAs have a reactive design and they can work whether the device is connected to the Internet or not.
- PWA has fast animation and interaction and is safe to use
- PWA updates are immediately available on all supported devices.
- PWA re-engages customers by retrieving device functions for example push notification.
- The PWAs are easily connected to the home screen of the device using a web browser.
- You can easily share or publish PWAs as a web link and distribute them to devices without installation.
Why Should You Use Progressive Web Applications?
Several persuasive instances prove the capabilities and prospective of PWAs and the case study of Starbucks may be the most illustrious evidence that PWA can bring potential benefits to industries. After Starbucks launched PWA, it not only doubled its customers but also greatly augmented the sales on the desktop version of the website. They endorsed the excellent outcomes of the PWAs to many of the benefits for example:
1. No need for Internet
2. SEO optimization
PWA optimizes your website search by significantly improving various metrics that directly affect the ranking factors of Google. This includes the lesser bounce rate, higher page load speed, and users with greater return rates. In short, PWA loads faster and provides interactive user experience, a reliable and consistent approach that attracts more visitors.
3. PWA provides a better user experience
When compared with traditional websites, PWAs improve the user experience on your website while the interaction is smooth and people can still access innovative features through the full-screen interfaces. The better user experience can also improve your website ’s important page metrics, for example, clickthrough rate (CTR), bounce rate, and the list continue.
4. Can be Google indexed, shared easily and Compatible with other Devices
The benefit that PWA brings to SEO is that it is an indexable website anchored to a real-time URL. This refers to the fact that PWA pages and content screens are visible to search engine robots and can be easily shared and accessed by the devices. Besides, the progressive web applications (PWA) have higher compatibility with any device that can be connected to the network.
5. Avoid hindrance caused by delayed page loading
Since PWA is designed to work when applications are offline, they will always be loaded immediately. Besides, you don’t need the processing power which means that the vivid elements or interactive approaches of PWA will always immediately respond to clicks and user gestures.
Final Verdict – Do You Need PWAs?
There are many reasons why PWA has an advantage over traditional websites in terms of brand appeal and recognition. Even if someone is already satisfied with the performance of his website, PWA will still stay on top of native applications and traditional websites. If you know all the benefits of PWA, that the native applications will soon be unavailable, and there will always be organizations that have a clear reason to choose progressive web apps.